This has been the first quarter of 2021 for Twitter

Just a few days ago, specifically on April 29, Twitter published the results for the first quarter of this year . So that you are up to date and do not miss anything, in this post we are going to tell you the most outstanding conclusions of this report. Go for it!

Let’s talk about numbers

Undoubtedly the numbers take on great prominence in this type of publication and in this case, Twitter can be satisfied.

Q1 has been a solid start to the year for this social network with a total revenue of $ 1.04 billion , which translates into 28% more than the previous year , a figure that reflects that users and companies continue to trust this platform.

These figures correspond to international totals, but if we look at the data for the United States, we see that, although they increased to a lesser extent, the growth has been 19%, the result being $ 556 million .

A graphic way of interpreting these results is through the image that we see below and that compares the results of this Q1 with respect to the same season last year.

More cool facts: ad revenue grows 32%

One of the most significant advances of the platform has been to update some of its offers in advertising formats, as well as measurement and analysis tools. Thanks to this latest work, new security controls have been added, thus contributing to the growth of 32% of its advertising revenue in this Q1 .

This 32% growth translates into Twitter generating $ 899 million in advertising revenue in this Q1 . Undoubtedly, very optimistic data that shows that brands and agencies continue to bet on advertising on this platform and its new formats. Some important data that sets precedents in the future of the social network and something that we see daily from adglow through our campaigns.

Another of the numbers that we want to highlight and that has also grown compared to the previous year is that related to the interaction of users with the ads they see on Twitter. The engagement has increased by 11% , so again we can say that a well – conducted campaign has a good chance of success.

One of the keys to this success is the expansion of the offer of new formats to create ads with the launch of what they have called Curated Categories , an attractive and safe way for the brand to connect with advertisers with premium and thematic video content in Twitter Surely with the example of this image you understand it better:

Other news that Twitter has offered us during this quarter

We have already known the good results at the company’s numbers level during these months, let’s now see some of the news from Twitter in terms of content and services because without a doubt, it is to comment.

 NEW THEMES IN PROFILE CUSTOMIZATION

New “topics” have been added for the customization of the user’s board, now we can choose from more than 7,000 topics in 9 languages ​​and see what is happening on Twitter. Remember that, as a user, you can configure this from your profile.

 TWITTER SPACES

One of the most outstanding novelties of this quarter (and most disseminated in the media) has been the impulse to offer more tools to content creators to generate interesting and interactive conversations through Twitter Spaces , one of the great audio bets Twitter that has joined this boom as other tools have.

After the arrival of platforms such as Clubhouse or the increase in consumption of podcasts, Twitter has also decided to bet on audio content and not just written or visual. This is a very recent release, so we will see how this tool works in the coming months.

 REVUE

Another novelty that we have encountered these months has been the acquisition of Revue , a startup specialized in the management and creation of paid newsletters. With this movement, Twitter aims to offer better and more comprehensive solutions to its users. Its objective is that companies and writers can send their own newsletters from Twitter, thus reaching a wider audience and also being able to monetize their services.

To learn more about this option, you just have to go to your Twitter profile, click on more options and get to newsletters. Once there you will see the advantages of using this newsletter tool:

• Create and schedule newsletters
• Directly insert tweets
• Import email lists
• Make money with paid subscribers

Will the next quarter be as fruitful as this one?

Undoubtedly, the data that we have found in this latest report has been very good and the news in terms of content and tools for creators seems to be on the right track and will help Twitter to continue to position itself as one of the leading social networks in the world .