David Tracy is a successful marketer and founder of Northgate, a marketing and advertising agency with clientele from around the world. He is also a certified chef and a YouTube food show host. His company is focused on bridging cultural gaps and bringing people together across diverse cultures. It is also why he has an international team of people with various backgrounds and ethnicities, focused on pushing the boundaries of creativity for maximum productivity.
As the world slowly starts to come to grips with the aftermath of the COVID-19 pandemic, digital marketers are left wondering how they will survive in the new landscape. Many businesses have been forced to close their doors, leaving digital marketers without jobs. However, David believes there are still opportunities for those willing to adapt and change with the times. Moreover, he suggests that companies can adopt certain strategies to thrive after the onset of the pandemic.
Stay connected with your team and clients
David believes that companies that adapt well under pressure are those with a strong identity and who stay connected with their team and clients. He suggests using technology to your advantage and staying in touch through video conferencing, online chat, or even just regular old email.
Moreover, David thinks that when business owners and their employees believe in a shared sense of purpose, they know what their company stands for and trust each other to get things done the right way. They are also the ones who have leverage over their competitors. “This is the reason why the company is called wearenorthgate,” he says, “we are a family, and we take care of each other and our clients.”
Have an all-inclusive, customer-centric approach
Traveling can teach you many valuable lessons because international exposure helps you gain multiple perspectives, and you are better suited to analyze situations. David thinks another thing that ensured his company’s survival during the pandemic was its focus on an all-inclusive ideology. No one gets left behind, and everyone has a voice that needs to be heard.
Moreover, he suggests that understanding consumer psychology is crucial for creating a successful branding campaign. The pandemic changed how businesses worked before, so a company that focuses on generating marketing strategies that can help gain better visibility through end-customer connectivity is better suited to thrive amidst the aftermath of the pandemic.
Stay determined, and be flexible in your approach
Last but not least, David understands problems and concerns that may arise during the initial growth process of a business. Starting a new venture is always a massive task with too many pros and cons, and with the involvement of multiple factors, it isn’t easy to accomplish or guarantee success. He thinks that most business owners who were actually able to survive and thrive during the pandemic were those who were determined to make things work.
David believes that no matter what the situations are, commitment to an idea or a goal and showing flexibility to adapt to your current condition can go a long way in ensuring success for any company.
Getting creative can help because David believes that if your usual campaigns aren’t getting the same results as they were pre-pandemic, then it’s time to change. It is a time when people are looking for content relevant to their current situation, so make sure your campaigns reflect whether it’s coming up with new ideas or repurposing existing ones. He also thinks that since businesses are looking for results-driven marketing campaigns, a marketing company should reassure their clients by showing them how the campaigns are making an impact and delivering results.
David says, “digital marketing is not about to end anytime soon. The world is changing rapidly, and you need to be able to adapt to changes quickly.” It means that you should be open-minded in your approach and willing to try new things to address the crisis created in the aftermath of the pandemic.